After setup your business plan or product, the next question hits in our mind “how to do the marketing”. What are the best strategies, which can make me a successful entrepreneur?
Here are 12 simple marketing strategies you can follow for long term success.
1). Market Research.
Market research is important. No matter what product you have. Market research only will provide you the insight story.
In other words, you will get to know the buyer patterns, customer thinking, regular location, etc…
Also, it will help you a lot in marketing.
Because through market research you will know your competitor more, plus you will aware of the market trend and offers too.
Generally, doing market research about the product is always the first step in doing the best marketing. Some very helpful market research points, I have mention below.
- Identifying Potential Customer.
- Study the Competitor Mindset.
- Test new market Strategy.
- Analyze the good offer, promotion, and pricing.
Although, you can do the market research organic too. For example, market survey, customer feedback, face to face questioning, and so on.
So, always keep the market research objective in your mind. Through that, you can able to do marketing perfectly.
2). Shortlist Your Target Markets.
If you will try to sell your product to everyone. Then sorry but it will not work.
Because if you will promote and sell the product to those customers who are not much interested.
It would be costly and ineffective for you. So, first, of fall, you have to analysis your potential based customer based on some characteristics.
Normally, we think that whom so ever customer will come it’s worthy. But it’s not true there is a category of customer who comes with a different mindset.
So the question comes, How to do marketing or How to identify the right customer.
Start with general points according to your product, for example, what demographics are perfect means an age, education, gender, income, occupation.
The behavior of customer attitude, loyal, or readiness to buy.
Your target customer should be related to your product, somewhere then only you can able to convince them.
Because if the customer is not willing to use your product, then they will not pay you.
3). Analyze Competitions.
Business does not work if you simply see the competition. Stealing customers and trick them will not work for you a long time.
You have to work hard for your business. The possibility is always there, that some other brands do marketing similar to you.
Or perhaps have a similar product. So, you have to stand out strongly in the market.
Analyze your competitions and work on that for finding yourself out of the crowd.
You must describe your service will. Do not hesitate to compare your product with a competitive product in front of the customer.
Only analyze competition will not help you out. Do not only gather the information but also make a potential resolution to overcome that.
In other words, be prepared to tackle your competition.
4). Present your Unique Selling Proposition.
Now we are going to talk about USP (Unique selling proposition). First of all, you have to understand what this means is.
So, the unique selling proposition means, one unique reason your customer has to buy the product from you.
Besides, your unique selling point only will cut off you from your market competition.
Start work on your product USP, because it will help you lot to convey the potentials customer.
For example, you are selling pizza, and along with pizza you are giving free small juices to, the customer.
However, nobody in the matter providing pizza with free small fresh juices. Means, this kind of unique selling strategy will blow the customer’s mind.
And they will love to be your customer without any extra efforts.
But still, people questioning their own self, how to do the marketing. I would suggest that you question yourself that, how can you develop your USP skill.
Focus on these points:
- What you love most about your product.
- What special knowledge you have which you can utilize.
- Why customer comes to you’re rather going your competition.
- What are other benefits your customer will get if they buy your service or product?
- What aspects are generally working with your new customers?
5). Develop Your Brand.
If you want to stick with your business and you are passionate about it. Then better you start working on developing your brand.
In other words, let customers aware of your product or brand. Make your product more than a logo or tagline.
So ideally, what happens, when the brand develops?
It will already convey customer that what you work for or stand for, what service you are delivering, and where they can go if they find any issue.
The perfect answer to the question of how to do marketing. Its simple start develops your brand.
6). Choose Your Marketing Platform.
As the market has tons of customers, and every second customer has different requirements. So, you have to determine with your target audience.
In today date, we do have lots of marketing strategies, start using them.
For example, social media, mazing, brand website, print advisement, letter drop and so on.
Also, check which platform of advertisement is working great. It’s not compulsory that if your band work with a print advertisement, then mine can also do.
No, it’s cannot work in the same way. Hence, always check which marketing platform works best for you. And stick with that.
7). Set Your Finance & Goal.
Market goals will always let you know, that what you have to achieve from your marketing activities.
All through, market induces with ups and downs. While doing marketing, sometimes risk factors also come.
Perhaps you have to be smart for your goal and finance. Remember some points like, be specific, relevant, measurable, and fearless.
Another point, study your finance for your marking strategy. Better if you focus on some major points, for example.
- Advertising Pricing.
- Design Cost of branding.
- Website maintenance & developer.
- Business card.
- Brochures and more.
Bonus Tip: If your business is new or new branding then in my opinion. Do not invest much in the starting years.
First, build the brand and planning perfectly, and when getting good responses of customers.
Then from second years onward, you can spend a little more in your marketing advertisement.
8). Build a Relationship with your Loyal Customer.
Next, everyone knows that customer is king and the customer only gives you success.
So ideally, you must let the customer know always, that how important he is for your brand.
Or perhaps, always provide a warm feeling to them, with your pleasant gritting. Through that, you will build a positive relationship with your customer.
Remember one loyal customer can bring two new customers every month. So do not let your loyal customer down, for the sake of new customers.
Few strategies to build your loyal customer:
- On-time delivery.
- Follow up after selling the product.
- Provide regular offers through social media.
- Listen to proper customer requirements.
- Provide some extra benefits.
- Take complaints and works on improvement.
9). Ask for Referrals.
Majority of people are hesitating to ask referrals from their own customer.
Most people say that they are willing to, but they can’t because they don’t want to give bad experience to the customer.
Or perhaps they shy to ask, because of denied scenario. However, if you have a good relationship with the customer then you can ask for referrals.
Do not ask in the first meeting, just build the relationship first. When the customer starts trusting in your service, then ask for a referral.
Because referral is the easiest way to reach to the new custom home. Besides, if you are not asking referrals you are losing opportunities.
10). Give it away/ Free Trial.
Offers are always good practice to attract the customer. Every one like free thinks, no matter what. The new customer always attracts with a freebie or free trial.
Research shows that offers and coupons expand the customer count. Generally, freebies or coupons make many customers return to your service too.
So, always experiment with your offers, check which one works better. Which offers down your sale and which works well.
Make a report of all offers and check the increment business chat. So that you will figure out the mistakes and winning point too.
11). Fearless Learner.
As newcomers are coming in the market. They bring new technology too. Marketing pattern changes every month.
The chance of begin sustain is very hard these days. Hence, it’s important that you not let yourself down.
So again the question comes, how to do the marketing, or how to keep up with technology.
First, to fall, you have to admit that you are always work in a fearless mood.
Always open for new learning and don’t go for each topic. But always open for willing and eager to lean.
12). Regular Monitor and Review.
To determine for regular monitoring, and review is important.
Through that, you will able to understand the market activities, which you did in the past, work for your business or not.
Sales have increased or not. If increase then, how many extra benefits you get, as compared to the previous year.
Then check in deep, what market strategies work most, for increasing sales? If you are new in business, then do the monitoring every three months.
Through that, you do the instant change in your plan, it might something is not working.
However, if you have a pretty old business then, you can do the monitoring in six months or one year.
Once your business becomes more established then, you can do the monitoring with different products and services.
If might be, your competitor is going high in the market. And you are again thinking that how to do the marketing.
Then instantly start your regular monitoring, take customer feedback, check improvement scale in promotion time, check market activities, and upgrade the offer.